Why Majority of Beauty Shoppers Prefer Online Purchases
A lot has changed in retail since the COVID-19 pandemic began, and beauty is no exception. Beauty and personal care is one of the top categories consumers purchase online. Most beauty shoppers rely more on product Q&A content than pre-COVID—and Gen Z is the generation most dependent on this type of information.
Value
When buying beauty products online, shoppers seek value from the experience. They are willing to buy at specialty beauty retailers' stores or websites (22%), mass retailer websites (20%) and brand websites (12%). Finding the best prices overtook free shipping and site security as the top attributes consumers look for when purchasing beauty products online. Many consumers have used Amazon promo codes, especially those prioritizing their budgets before purchasing. The next...