There are 564,001 plumbers in the US in 2023, which brings up two key points. The first one is that there is huge demand for plumbers, but the second is that there is also plenty of competition for business.
To stand out from the crowd and get your name in front of customers, you need to understand and harness the power of internet marketing for plumbers. With so many powerful digital marketing options available, you could be astounded at the ability to quickly find clients in your location.
Let’s find out how plumber marketing can help your business.
Modern customers like to do their research on a company before making an inquiry. More often than not, this involves visiting a business’s website. When this happens, you only have a small window of opportunity to make a great first impression.
Should your pages be poorly laid out or lack a coherent and easy-to-navigate design, this is a problem. A potential client will likely search for another plumbing business that has a more professional website.
However, if your pages look appealing and make it simple for customers to find the information they need, you are more likely to receive an inquiry. You could even allow customers to book plumbing appointments online.
Of course, designing a top-class website is challenging, and you can check out where to hire web developers to find professionals who can do this on your behalf.
These experts will be able to provide you with an attractive website that is SEO-optimized. This means you can climb the search engine rankings and look forward to receiving more organic (free) traffic over a long-term period.
Plumber Content Marketing
Content marketing focuses on providing value to people by providing them with useful information. It is not the same as putting up an ad on the internet, as the purpose is to connect with your audience rather than make a direct sale.
This may seem counterintuitive as a plumbing business owner as your goal is to make money. But, when you build trust with people who may need a plumber now or in the future, you are increasing your chances of them contacting you.
Posting content is free, as you can write blog posts and place them on your website. If you prefer, you can hire a content writing firm that can write keyword-rich authoritative articles that customers will enjoy reading.
The better the quality of your content, the more likely it is that clients will return to your site. When they need plumbing services, you’ll then be their first port of call.
Plumber Video Marketing
A relatively new marketing technique for plumbers is to create videos and post them online. For example, you could show people how to carry out fairly simple plumbing jobs that they can then attempt themselves. Again, this approach is based on building credibility with your customer base.
Alternatively, you can post sales videos explaining who you are and telling people why you should be their number-one choice when it comes to hiring a plumber. If customers can put a face to the person behind the company, this could encourage them to get in touch when they need your services.
Plumber Social Media Advertising
One of the most effective plumber marketing strategies is to establish a presence on social media. There is already a huge audience there, and you can connect with customers without spending a fortune. While you can pay for ads, you can also post plumbing-related content for free.
Another excellent social media marketing technique is to join groups that discuss plumbing issues. You can give advice that could help group members, showing that you are an expert in your field. As most people will not have the skills to carry out complex plumbing jobs, they may hire you when they need work completed.
The key is to be consistent in terms of posting, and not to be pushy and try to make sales. As you become better known on the various platforms, you could begin to see more inquiries from customers. This is because they will appreciate the help you have provided online for free in the past.
It’s easy to neglect email marketing for your plumbing business as it can be seen as an outdated advertising channel. However, this is far from the truth. Emails are unobtrusive and people can look at your content at a time that suits them.
In addition, people are often happy to give you their email addresses when asked. You could even send special offers at key times, such as during the colder months when pipes may be freezing or boilers breaking down.
By getting in touch at the right time, you could see a considerable return on your email marketing investment.
Pay-Per-Click Plumber Marketing
If you’re looking for a fast way to reach an online market that is in need of plumbing services, pay-per-click advertising is hard to beat. You can choose to target specific demographics, such as people who live in your geographical area and who are of a certain age. This focused method could dramatically increase your chances of winning new business.
However, this internet marketing method comes at a cost. You should set a budget and test different ads on various platforms to see which ones work best. You can then invest more money in the ads that are most profitable.
Just remember to always use your logo and the same colors in your ads. This will help you build a recognizable brand.
Internet Marketing for Plumbers Is Hugely Powerful
When you master internet marketing for plumbers, you can make it much easier for potential customers to find your business online. The first step is to ensure you have an attractive and intuitive website that compels clients to get in touch with your company.
It can also help to use a range of digital advertising techniques to build your brand, including content marketing, creating videos, and being active on social media.
Before you start your new digital marketing campaign for your plumbing company, read more of our terrific blog articles.