It’s amazing to think that 70-80% of internet users completely ignore paid ads. This statistic highlights how important it is for companies to use SEO when trying to improve their position in the organic search engine rankings, and SEO keywords can play a significant role in achieving this goal.
But what are SEO keywords and how can you use them to your advantage? This is such a critical area of digital advertising that it’s essential to understand the concept to ensure your business can be found online.
Let’s dive right in and find out all you need to know about SEO keywords.
What Are SEO Keywords?
SEO keywords are the words and phrases you put in your web content. They help search engines understand what your pages are about so they can direct traffic to your website when people look for information related to those keywords.
There are also two types of keywords – short-tail keywords and long-tail keywords. Short-tail keywords usually only consist of around 1-2 words, whereas long-tail keywords are made up of approximately 3-5 words.
Due to the brief number of words, short-tail keywords tend to have a higher search volume but are less specific in terms of the information they are looking for. In contrast, long-tail keywords have a low search volume but can be very precise.
How to Use SEO Keywords
Unfortunately, to show up in the search engine ranking results you can’t just add in what you think are relevant SEO keywords and wait for traffic to arrive on your pages. But, you can use several methods to choose the right SEO keywords for your website.
Perform SEO Keyword Research
You can look here to find out how your site currently ranks in comparison to your competitors and then carry out keyword research to improve your position. Look for words that have a high search volume but low competition and add these to your pages to drive more traffic to your site.
Put SEO Keywords in the Right Places
You should place keywords in your site URLs, meta tags, and throughout your content on your pages. This includes sales pages and blog posts to help search engines understand how your content can benefit online users so they can send them to your website.
Don’t Overuse SEO Keywords
When adding keywords for SEO, it can be tempting to fit in as many as possible as often as you can. But, this could be considered keyword stuffing and lead to your site receiving a penalty from the search engines. To avoid this issue make sure you only use keywords where they fit naturally and add value to the reader.
Boost Your Digital Marketing Results Using SEO Keywords
You no longer need to ask ‘what are SEO keywords’, and knowing how to use them can give you a significant advantage when digital marketing. You could see a huge increase in your site’s online traffic if you can find keywords that are popular but have low competition and if you sprinkle keywords throughout your content and meta tags.
Remember to regularly review your keywords and update them to climb the search engine rankings and stay ahead of your rivals.
Before you rush off to find SEO keywords for your pages, check out more of our helpful blog posts.